Personalising Outreaches using Salesforce Data Cloud
Why Personalization is Crucial in Today’s Retail Lands In Part Two of our exploration, we will dive into how Salesforce Data Cloud revolutionizes personalization in retail, helping brands deliver tailored, seamless customer experiences. In a world where customers are bombarded with countless messages across digital platforms, brands face the growing challenge of capturing attention. Personalised […]
Salesforce Data Cloud vs. CDP: Understanding the Differences and Benefits for Retail
Introduced at Dreamforce ’22, Salesforce Genie, now known as Data Cloud, was hailed as Salesforce’s most groundbreaking innovation. It enables real-time data ingestion and massive-scale storage, integrating with existing Salesforce data to facilitate deeply personalized customer experiences. You may wonder, “Doesn’t this overlap with Data Cloud’s (formerly CDP) role?” It does unify various data sources […]
